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    About Heed

    Proactive tax intelligence for a globally mobile world.

    Why "Heed"?

    Heed means to pay careful attention. A warning to act before it's too late.

    Our canary logo references the "canary in the coal mine", the original early warning system. Miners relied on canaries to detect danger before it became catastrophic. Heed serves the same purpose for international tax changes: we detect shifts early so you can respond, not react.

    Replace reaction with readiness

    Help globally mobile individuals and their advisors stay ahead of tax law changes across multiple jurisdictions. We're replacing reactive compliance, scrambling after a law has already changed, with proactive intelligence that gives you time to plan, adjust, and optimise.

    Why we built it

    Heed started with a founder who lived the problem: tax resident in one country, a company in another, family and history in a third. Every year the rules moved in at least one of them, and every year the news arrived the same way: a line in an accountant's email after the deadline, a forum thread, a friend who had already been caught.

    The information existed. It was published, in the local language, on a government portal nobody outside that country reads. What did not exist was anyone watching those sources for one person's exact situation and saying, in plain English, "this one is yours, and here is what to ask."

    So we built the watcher. Heed reads the official sources, verifies each change against them, matches it to your residency, income and assets, and tells you early, while there is still time to plan. The founder is still the first user, with a real cross-border position running through the same feed you see.

    We are a small, remote-first team who ship quickly and check our sources slowly. No adviser relationship, no commissions on your decisions, no data we do not need. The right information at the right time, not a thousand-page report delivered too late.

    What we believe

    01

    Clarity over complexity

    Tax law is dense. We distil it into actionable intelligence, no jargon, no ambiguity.

    02

    Signal over noise

    We surface what matters to you and filter out everything else. Every alert earns its place.

    03

    Global by default

    Every jurisdiction we track, from day one. Your tax picture doesn't stop at one border, and neither do we.

    04

    Privacy first

    Your financial profile is yours. We collect the minimum needed to deliver value, and nothing more.

    Questions? Reach out at hello@heed.finance